MAERSK white paper (via Doremus Shanghai)

Maersk is a global Fortune 500 integrated logistics company. "What’s Consistent is Change" is a B2B thought leadership paper on insights and trends relating to logistics and supply chain activities in the Asia Pacific market. I wrote the full text of the document. Click on the image to view it.

HORIZONS Corporate Advisory though leadership pamphlet

"COVID-19 and Beyond" is a five-page B2B digital pamphlet (PDF) written in collaboration with the firm’s partners. It outlines best practices for companies to safeguard their China-based businesses during COVID-19. I edited the copy and designed the layout. Click on the image to view the full work.

EDUCATION IN MOTIOIN  ‘Worldwise’ ad campaign (via BBDO Asia)

Education in Motion (EiM) is a global education company that aims to be a leader in education for a sustainable future. EiM has a family of education brands that schools educate more than 10,000 students across China, Singapore and Korea. I worked with EiM through BBDO Asia on EiM's Worldwise ad campaign, which included writing ad copy and promotional video voiceover scripts. Click on the image to view the series of ads. Click play on the lower images to watch the videos.

HORIZONS Corporate Advisory information video

"How it works" is a 90-second motion graphics video providing an overview of Horizons’ client services model. The objective of the video was to provide a simplistic, yet engaging, highly instructive portrayal of how the firm’s clients are served. This has been a real winner for Horizons. I developed the concept, wrote the script and provided creative direction. Click on play on the image to watch the video.

INTERCONTINENTAL HOTELS GROUP • Various works (via Ally Advertising, Beijing)

I have been writing, editing and helping shape English language branding and marketing collaterals and comms work for InterContinental Hotels Group in Greater China for more than 20 years in partnership with Ally Advertising. Among the IHG brands I’ve served include InterContinental, Hotel Indigo, Crowne Plaza, Holiday Inn, Holiday Inn Express, HUALUXE and voco. The number of hotel properties written for in this work exceeds 200.

Hotel collaterals—fact sheets, rack brochures, special promotions and such—are practical work. For the China market, the focus is on using Global English to serve both native and non-native English customers alike in a clear, communicative way. Below are a few examples of this type of work.

Crowne Plaza Sanya Haitang Bay Resort (rack brochure PDF)

voco Nanjing Oriental Pearl & voco Wuhan Xinhua (fact sheet PDF)

InterContinental Chongqing Raffles City & InterContinental Shanghai Wonderland (fact sheet PDF)